Chronicles of Semiconductor Pioneers Chapter 8

It is no surprise that Alex Zhou has such a keen sense for entrepreneurs of this era.

It is also not surprising that so many study abroad agencies found him and hoped to use him for advertising.

It has been a while since I came to YNU in 1998. Every time I pass by the YNU Triangle, the triangle, which was once a must-go place for public opinion debate on the YNU campus, has changed from a public opinion weathervane to an advertising column for various study abroad institutions.

The current trend of studying abroad will inevitably lead to the emergence of similar institutions to meet the needs of students.

Alex Zhou was just curious. They came to the door so quickly, almost only one day later than the counselor.

"I'm curious how you knew that?"

Brian Wang raised his eyes and said, "Because there is news about you on Sina.com, our colleague in charge of publicity saw it and she thought it was a good opportunity to expand our influence.

New Oriental has now established a firm foothold in Yanjing, but we still need to expand our influence across the country.

After our internal research, we believe that your event can serve as a good vehicle to help New Oriental conduct nationwide publicity through the media.

At that time, New Oriental was just a well-known English training institution in the Yanjing area, and also took into account certain study abroad application business. It was not until the millennium that New Oriental opened its first branch outside Yanjing in Shenhai.

Alex Zhou asked: "I roughly understand.

But what you said are all the advantages of New Oriental, what can I get?

Successful cooperation requires win-win results for both parties. "

"We will do a comprehensive packaging for you. We will mobilize New Oriental's influence in major media to help you become famous nationwide."

Alex Zhou was speechless. At least Jinjili knew to give money directly, but New Oriental was just empty talk: "These are meaningless to me.

Why do you think that if I go to Berkeley for my PhD and stay in America in the future, China's reputation will be of any use to me?"

"what do you want?"

"Someone from Jinjile came to me and said they would give me 50,000 RMB, but only asked me to mention their Jinjile name during the lecture.

And according to what you just said, it is equivalent to being deeply bound to New Oriental. "

Alex Zhou stopped talking here.

To be honest, does Alex Zhou need money? Very much.

Now all the money I own on my body combined doesn’t even amount to a thousand dollars.

The knowledge stored in the brain cannot be measured by money at all.

It would be a sheer waste to take these things out now.

As for writing novels or songs, to be honest, I know nothing about it.

Not just anyone can go back in time and write Battle Through the Heavens.

Not to mention that in this era, online writing is purely a hobby, while publishing in magazines requires higher standards for the text.

Therefore, Alex Zhou just wanted to make a lot of money from overseas study agencies.

Although he had not been cheated by study abroad agencies when applying for a doctorate, many of his classmates and friends had been cheated.

Even in 2020, a year of information explosion, the study abroad industry is still a highly profitable industry. Basically, you can be charged several thousand just for modifying a study abroad document.

Not to mention now.

Brian Wang paused for a moment, then sneered: "Jinjili?

They don't seem to be established yet.

They used to be in the clothing business, and their boss’s surname was Zhang.

I have always seen that studying abroad services and English training can make money, so I have always wanted to invest in New Oriental.

We never agreed.

It seems that he plans to set up a study abroad agency later.

Jinjile, directly using a clothing brand as the brand of an overseas study agency?

No wonder they need someone to support them.

We are also willing to offer a price of 50,000.

This is a win-win situation for us."

Alex Zhou nodded: "Okay, then New Oriental.

We need to draw up a contract.

You cannot use my portrait rights at will.

I can only create to a certain extent in describing this incident."

To put it simply, it is to use stories to promote the company.

Haven’t you seen that Moutai has relied on various stories and the title of national liquor to achieve a market value of trillions?

In the future, Moutai is the only single luxury brand with a market value of one trillion yuan.

LV, which has a higher market value than it, owns a bunch of other brands and has also made a lot of asset mergers and acquisitions.

For ToC business, stories are important.

What's more important is whether your story is appealing.

New Oriental is good at telling stories, which has a historical heritage.

Later generations of teachers who graduated from New Oriental were all good at telling stories and making money.

Lao Luo and Li Xiaolai are the representatives. Lao Luo mainly reaps profits from investors, while Li Xiaolai mainly reaps profits from the cryptocurrency circle who want to get rich.

New Oriental was already a group company at that time, with a dedicated legal department.

Alex Zhou took the contract issued by New Oriental directly to the professor of Yanda Law School to help him check if there were any problems.

Then both parties signed the contract after clarifying their respective rights and obligations.

New Oriental was very straightforward and directly transferred 100,000 yuan to Alex Zhou's card.

You have to know that in 1998, 200,000 yuan could buy an old and small house in the second ring road of Yanjing.

It was originally 50,000. After Yu Minhong heard about it, he asked the legal department to double the amount when drafting the contract.

He claimed: "If you want to give, be generous. We are also helping our juniors at Yanda to study abroad.

Just give one hundred thousand directly.

Who knows, he may become an excellent employee of New Oriental again after returning to China."

Under the leadership of Yu Minhong, New Oriental has always been generous. Even in 2020, when it experienced various crises, it gave N+1 compensation to laid-off teachers in accordance with relevant regulations and refunded parents who paid money.

At that time, a large number of well-known and unknown study abroad institutions ran away, and chaos occurred one after another.

It is not easy to achieve these two points.

Don’t say that New Oriental is a listed company. The monk can run away but the temple cannot.

As a listed company, Evergrande owes so much money, but isn’t it still struggling to survive?

Offcn Education Group, also a listed leader in the education industry segment, simply delays the payment when it owes money to students.

For New Oriental, if the students' money is kept for a period of time, these liquid funds will be able to generate income for a period of time.

Alex Zhou was quite surprised when he found out, because he actually only had a superficial understanding of New Oriental, which was one of the most successful educational institutions in China in the past.

From this incident, Alex Zhou was able to see an important reason why New Oriental has been able to stand firm for more than 20 years.

Be willing to share the benefits with others.

This is a very important thing in management.

Alex Zhou didn't understand this truth until he started his own business.

When Alex Zhou started his business at Shenhai, he was working in a certain niche of semiconductor foundry.

One of his employees died in an accident while working at a factory in another place. The accident had nothing to do with the company.

However, Party A had a very high opinion of this employee when he was stationed at the factory, and the employee came from a single-parent family. After his mother passed away, he was left alone.

Out of humanitarian considerations, even after his death, Alex Zhou still asked the company to pay a sum of money to the employee's mother every year.

Although this was a small thing, it made his team more cohesive.