This round of crushing tactics of DG Group is divided into two steps.
The first step is to promote the ZAMON brand and make it the most influential luxury brand in China.
Of course, this step actually loses money. After all, the luxury consumer market is very limited, but foreigners are well versed in the principle of “losing money and shouting”, so as to ensure that almost every Chinese knows ZAMON and DG Group.
The second step is to make a simple corporate image commercial. Put ZAMON and other second and third line brands together to let everyone know that they are all famous.
This is like we all know that Porsche manufactures sports cars, and one day it will make a bicycle, we will also think: Oh, that is a Porsche bicycle, and the craftsmanship cannot be worse.
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