Although a lot of funds have been given for publicity, the box office expectations are limited, and it is impossible to spend as much as those box office toppers and promote advertisements everywhere.
Xifeng Media is a small company and cannot create anything particularly big, but it is relatively good at using small funds to leverage large traffic - after all, this is what it has been doing all along and has been quite successful.
In this publicity work, the gossip public account under Xifeng Media became the main operator.
Although they claim that they are making serious art films, they don't care about their status at all. They make a fuss and make jokes in all kinds of trivial popular hot events. Over time, they have even become familiar to many people and have become a strange flower in the film promotion industry.
However, this kind of behavior of riding on the popularity of the film can only be done when there is still a long time before the release. It is not until the release date that they really put their efforts into it, relying on their grasp of the trend, and successfully produced several popular short videos.
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