The Era of Nostalgia Chapter 3

In fact, Ethan Bai was giving a psychological hint by pretending to be crazy.

Selling color TV towers = madness.

Selling TV tower ads = reasonable.

Mr. Lu Xun once said: If you want to open the windows, you should probably first ask them to tear down the roof, so that they will reconcile and agree to open the windows.

This is actually the 'broken window effect' in psychology.

Advertising and psychology are closely related. Xu Guangtou made a movie called "Hypnotist", in which he also mentioned this.

At present, it can be said that Ethan Bai's "breaking the window" was successful.

But in fact, the TV tower does not belong to your newspaper, so why are you selling this advertisement!

The newspaper advertisement of selling color TV towers sounds crazy.

"Why are you selling this ad?"

Ethan Bai looked aggrieved. What he had just said was not empty talk, but a very important foundation.

Clara Liu also understood that the province and the city now attach great importance to this color TV tower. If the revenue of this color TV tower can be increased, the superiors will definitely be happy.

But if the superiors are happy, shouldn’t this guy Martin Lao be praised?

Ethan Bai chuckled, "Old Dai must be thinking that he can sell advertisements, and that company is just a cover. But I'm sure he won't be able to sell them."

Ethan Bai cleverly added, "It is beneficial to the operation of the color TV tower."

Ethan Bai added, "It can be sold for at least several hundred thousand."

My mother still doesn't quite understand, "You can make money by being affiliated?"

By selling the TV tower advertisement, Ethan Bai wanted to prove to his parents that he had the ability to survive.

No wonder he cares so much about it.

But she had no idea that her son actually cared more about making money.

People take pride in taking on agency work.

After saying that, Old Dai left happily.

Editor-in-Chief Martin Lao was already very excited, but seeing Clara Liu's look, he had no choice but to say:

"Xiao Feng, I understand now. You have indeed done a lot of preparation. Not bad... Ahem, I won't say much. There is still a lot of work to be done. You can have a good chat with your mother."

Now, the key lies in the editor-in-chief, Martin Lao. The agency model is currently in its infancy, and Uncle Yu is still fooling around with the Five Elements Acupuncture.

Setting an example may even lead to its being promoted... shouldn't Old Dai give a report at the conference and introduce his advanced experience?

In addition, although the reform and opening up have been in place for many years, the crime of speculation and profiteering was not abolished until 1997.

But then…

A fan of officials... Clara Liu was sarcastic in her heart but naturally didn't say it out loud.

This is the key to his plan of not repeating the year.

Clara Liu naturally understood what her son meant, and immediately agreed that he would always be the agent in the future.

People outside the industry would never imagine how common agents are in the advertising industry.

acting.

It was normal for her not to understand, but Old Dai already understood it all.

But Clara Liu was still a little worried.

However, as a mother, I still have a question.

Mother's expression changed every now and then, and Ethan Bai couldn't figure it out.

Ethan Bai then said: "If this deal goes through, it will be an 'advanced model', and newspapers can copy it in the future, not only selling advertisements for color TV towers, but also other products.

Clara Liu can imagine those scenes, so I guess our editor-in-chief would be too embarrassed to ask for money.

The word "duifeng" was originally neutral, but nowadays many profiteers are using it, which means it has been given evil power.

Has it reached the stage of opening conditions?

Clara Liu felt very complicated when she heard this.

Ethan Bai had to explain it more clearly, "There is a registration fee, this money is not..."

After these words were spoken, Old Dai slapped his thigh.

If you open their website, they introduce themselves like this: Over the years, we have provided high-quality services to many agencies...

Isn't this to boost the economy?

"It can make money."

This guy patted his chest confidently, "Such a good color TV tower should be worth at least 300,000 a year. Old Dai, if I can sell this tower advertisement for 300,000, do you have to raise my mother's salary?"

"I understand what Xiaofeng means. Let's go talk to Liaotai. We will be the middleman, the one who coordinates..."

Many factories are in a difficult situation. The workers' wages seem to be high, but in fact only 60% is paid out.

After these words were spoken, before Mr. Dai responded, my mother became anxious.

Clara Liu didn't know much about economic issues, but she knew that at least changes had to be made.

The mother's mind was full of question marks. She gave her son a look and asked him to understand it carefully.

Cough cough...Ethan Bai coughed twice. It was a close call, he almost got exposed.

The color TV tower is affiliated to the provincial TV station and is a brother unit of the propaganda department. You can see it everywhere you look.

This is what Ethan Bai wants to hear the most.

There are definitely people who don’t believe it, but Ethan Bai can easily give many examples.

"I have no business raising wages. At most I can increase bonuses..."

Ethan Bai naturally understood, and said seriously: "Mom, now is the reform and opening up, the whole country is working to revitalize the economy, we must liberate our minds, especially in the old industrial base, we must take the lead in making changes, so that we can play a leading role as an example."

"Why are you the one selling it?"

The idea of   selling TV tower advertisements may sound shocking at first, but when you put all these together, it is actually very reasonable.

Ethan Bai responded immediately, "Set up a new company and affiliate it to our newspaper."

In the future, there will be an advertising company called Hanshi, which will be at least among the top three in terms of size among domestic production companies.

"He can't, but you can?"

What's even more interesting is that this job was given by 'West Poison', and he himself is the agent, the middleman.

Interestingly, this company has shot a well-known advertisement.

Old Dai's eyes were already shining, "This advertisement, how much does it cost..."

These days, hundreds of thousands of dollars is not a small amount of money. An advertising space in a newspaper costs only a few hundred yuan, while a TV station can do it for a few thousand, and it is charged by the minute.

Tens of thousands of dollars?

The mother nodded, her son was a studious child.

Fortunately, Martin Lao didn't finish his words. "I thought again, it seems that our newspaper should do this..."

Old Dai clapped his hands happily, "Yes, yes, yes."

When this was said, my mother burst out laughing and asked, "Why do you say that about your Uncle Dai?"

"Son, can you really get this deal?"

Fortunately, Ethan Bai had some understanding of Martin Lao.

Editor-in-Chief Dai did not even think of the word "agent", he thought of "matching".

"Yeah!"

"Why is Old Dai so happy when you mention affiliation?"

Let’s put it this way, in the future, from the time an advertising company is listed to the time it goes bankrupt, it will most likely never have come into contact with real advertisers.

But in Ethan Bai's opinion, this is very reliable, and it is a very common advertising business model.

So, my son was right. Old Dai had no chance of negotiating this deal.

If it is true as my son said, it would definitely be a good thing.

Ethan Bai caught the change in his mother's expression and breathed a sigh of relief.

There is a word involved here:

Mom, you are a newspaper company. What impact will it have if you write about this successful experience? Do I need to explain more?"

However, now...Clara Liu found that her son seemed quite normal.

Ethan Bai was pretending to be crazy just now, but it can also be seen as him explaining the advertising value of the TV tower.

Hundreds of thousands?

My mother was shocked, "Is this true?"

I can make money, which means I can survive in this society, so I have grown up.

It means almost the same thing.

My mother was shocked. She wanted to say something but didn't know how to interrupt.

If it weren't for the above background, Ethan Bai would never have mentioned this matter in front of Old Dai and his mother.

"I'm more familiar with this phrase than you are!" Mom clearly didn't want to hear any clichés.

"I have prepared beforehand. I read some relevant books in the library. At least I know who to contact to place the advertisement."

This is an extremely common phenomenon in the advertising industry.

It's normal for my mother to want to hear some useful information.

Simply put, whether a building has advertising value is something that is discovered by advertising companies.

Economic problems cannot be explained clearly in just a few words. For example, Shencheng’s products still have a very good reputation and are still selling well, but some companies are on the verge of collapse because of triangular debts.

Ethan Bai sighed softly, "Old Dai is, after all, a scholar. Although he has a passion to change the current situation, he will definitely not be able to accomplish anything in business."

Wow, I've watched so many news programs.

This sounded a bit old-fashioned, so my mother naturally felt strange when she heard it.

Of course, Ethan Bai is well aware that advertising will become more and more expensive in the next few years, and the prices will continue to rise.

Clara Liu felt warm at heart when she heard this, "My son has really grown up."

Clara Liu understood this time.

Shencheng still seems to be quite prosperous now, but as a newspaper company, we naturally have access to a lot of information.

But Ethan Bai still emphasized, "Don't say it's a match, it should be called an agent."

Old Dai has already seen the business opportunity, "We are indeed a newspaper, but this matter..."

Clara Liu's thoughts were also limited by the times. She felt that it was an honor and meaningful to be able to give a report at the conference.

In this way, Ethan Bai said confidently in excitement:

"This time I will not only make money for the newspaper, but also earn tens of thousands of dollars for our family! Mom, just wait and see."

Of course he knew that there would be no middlemen, but if he could make 20 million just by telling a lie, why not tell it?

Clara Liu was still a little confused, "Old Dai, what are you talking about? Aren't we a newspaper company?"

When it comes to outdoor advertising on buildings, agents are absolutely necessary.

No middlemen making a profit!

At the dinner table: Martin Lao, how dare your newspaper ask us for money?

Ethan Bai's answer was very straightforward.

But in an instant, I changed my mind: My son is crazy! Absolutely not!

My son is so filial. Even if he is crazy, he still thinks about me as his mother.

This worry is normal. Ethan Bai held his mother's hand and said, "Mom, don't worry. I have absolute confidence."

"The money for the affiliation is the money for the gap?" Mom finally understood, and she immediately thought that she really needed a company to affiliate herself with.

Clara Liu, who just thought her son was normal, now feels like she's on a roller coaster.

Son, even if you are really crazy, your parents will support you for the rest of your life!