After the broadcast of "Wrong Path", Ethan Smith started to promote "Wanli Longsha". Before that, the post-production of "Wanli Longsha" was completed and the public screening license was successfully obtained.
Star Media is wealthy and powerful, and its publicity is everywhere, including television, radio, newspapers, magazines, the Internet, and outdoor activities. It is guaranteed that as soon as people enter the theater, the only name left in their minds is "Wanli Longsha".
Star Media also posted 100,000 posters in colleges and universities across the country, 1,000 of which were signed by Nathan Drake and Ethan Smith. Currently, the average age of Chinese moviegoers is in their early 20s, and the "college student" group is the most important market. College students have money and free time, advanced consumption concepts, and social needs, so they naturally become the main force.
It was quite difficult for Ethan Smith to sign 1,000 posters. He followed Nathan Drake's instructions and signed the three characters "Ethan Smith" carefully one by one. In addition, Ethan Smith made too many gestures, so it took him three hours to sign 500 posters. Nathan Drake sighed and began to write the signature for Ethan Smith's posters. Ethan Smith said it was not necessary, but Nathan Drake insisted on doing it for him. However, after the posters were posted, all 1,000 signed posters were stolen in an instant.
Before the official premiere, Star Media selected 20 universities for preview screenings and invited many well-known media and film critics to participate, so that they could write articles in advance to promote the film after the premiere. Preview screenings in Hollywood are mainly for formulating distribution strategies, such as examining which sub-groups are the target audiences and focusing the publicity on them. In China, it is different, where movies are mainly for advertising and marketing.
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