On December 30, the first day of the New Year's Day holiday, "Wanli Longsha" was released nationwide. In fact, Ethan Smith was not very clear why the three-day holiday including the weekend could be called a short holiday - in fact, it was only one day off, and it couldn't be called a long holiday just because it was attached to a weekend. If one day is also called a short holiday, then is the long holiday a morning? Is the short holiday an hour?
Previously, Star Media and four other distribution companies spent a total of 100 million on publicity, which shows that they are very optimistic about Nathan Drake's first attempt at writing, directing and acting in "Wanli Longsha".
Thanks to the efforts of the distributor, the first-day screening rate of "Wanli Longsha" was about 36%, with more than 100,000 screenings, which was the highest among the same period. Several famous directors had a lower screening rate than Nathan Drake, which made them so angry that they scolded the cinemas on Weibo.
For the sake of box office, Star Media once suggested Nathan Drake to create some topics, but was rejected.
On December 30, Nathan Drake and Ethan Smith were busy promoting the film in their "base camp" Beijing. They first accepted interviews from two media outlets, and then rushed to the cinema to participate in the interaction. They went to three cinemas in a row in one day. Ethan Smith could see that there were long queues in several cinemas, and the crowds reminded him of Pizza Hut on Christmas Eve. He felt relieved and felt that the box office of "Wanli Longsha" on the first day would definitely not be low.
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