It can be said that various television stations have accompanied generation after generation of Chinese people, and now there are hundreds of channels.
As a media and platform, a TV station first creates content and attracts audiences to increase ratings. Then, investors will be willing to discuss cooperation, place advertisements, and jointly produce programs, which will further increase ratings, forming a virtuous circle.
The higher the ratings of a program, the higher the corresponding advertising fee will be, and it is calculated by the second. The competition is very fierce. For example, the advertisements played during the countdown before the Spring Festival Gala are auctioned at a high price by the second.
In addition to this, there are some miscellaneous sources of income that account for a small proportion. For example, the TV station is a public institution and receives funding from the financial department every year, or there are sponsorship fees and special reports from various companies and units.
Since the millennium, advertising revenue has become the main source of income for TV stations, accounting for more than 90%.
Login to comment
Be the first one to comment...