Because Chen Kai did enough marketing and promotion before the film was released, through newspapers, magazines, the Internet, television and other means, all-round and comprehensive promotion, almost everyone in the country knew about the movie "The Promise". On the day of the preview, the national box office reached 8 million, directly breaking the record of 2.1 million of "Hero".
On the 25th, the premiere box office of "The Promise" reached 21.15 million, breaking the premiere box office record of 19 million set by "The Myth".
Two days later, "The Promise" hit a single-day box office record of 25 million, breaking the single-day box office record of 22 million set by "Kung Fu".
The box office of "The Promise" continues to break records, but its reputation is not optimistic. According to reports, a media reporter conducted a questionnaire survey on 100 viewers in a cinema and found that 56% of the audience did not like it, 32% of the audience thought it was average, and only 12% of the audience liked it.
On the 28th, an unknown freelancer, under the overwhelming advertising of "The Promise", finally couldn't resist the temptation and walked into the cinema to take a look at the domestic blockbuster.
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