The One Behind It All Chapter 74

Aiden piled all the bad boards on the rostrum. After talking a lot about the dangers caused by designers' infantile diseases, he distributed all these boards as bonuses to those designers who made mistakes and asked them to display them in the living room at home. , look at it from time to time to remind yourself. In this way, employees can remember that the company suffered huge losses due to naive R&D and design.

At the end of 1996, after listening to the report on the production plan and sales plan, Aiden believed that Huawei's intellectuals were working behind closed doors, so he encouraged employees to continue to follow the path of integration with workers, peasants and soldiers, and to follow the path of integration with production practice. Aiden also immediately stated that he would give each of Ge Caifeng, who is in charge of production planning, and Wang Zhibin, who is in charge of sales planning, a pair of new leather shoes. He hoped that they and all the company's cadres and employees would continue to go deep into the actual situation and go to the production line to conduct careful investigation and study. Find out the actual situation at the grassroots level and develop products that truly meet consumer requirements.

Some old employees in charge of production planning felt that they were losing face when they received a pair of leather shoes from the president's office. But after in-depth reflection, they found that they really knew too little about the market, especially the market's volatility and sensitivity. After introspection, the production planning department felt that they were somewhat out of touch with the sales planning work, and they did not know enough about the operations and processes of the purchasing department. Therefore, Huawei established a regular meeting system with the Commerce Department and Sales Planning Department to study ATM monthly reports and inventory analysis reports in a timely and regular manner, and improve the department's work in a down-to-earth manner.

For R&D personnel, Huawei stipulates that 5% of R&D personnel must be transferred to the market every year, and a certain proportion of market personnel must be transferred to R&D. The purpose is to avoid R&D personnel who only pursue technological advancement and lack sensitivity to the market. Later, a rule was spontaneously formed within Huawei: everything is guided by market demand, including technology development. This has made Huawei's performance prosperous and continues to benefit it to this day. In fact, most of Huawei's products that have achieved market success are not based on any technological advancement.

For example, in 1997, people from Tianjin Telecom pointed out that "it is difficult for students to make phone calls on campus." Aiden gave urgent instructions at that time: "This is a golden idea, respond immediately." It took Huawei two months to make the 201 campus card and launch it The aftermarket response was very enthusiastic, and it was soon promoted nationwide. In fact, this new service only requires "a little" technological innovation on the original 200 card number function of the switch. However, it is this small innovation that allowed Huawei to turn a disadvantage into an advantage in the switch market, and finally occupied the 40% market share.