The One Behind It All Chapter 76

In 1998, the Chinese government came forward to donate the 08 aircraft produced by Huawei in Uzbekistan, and Huawei took the opportunity to enter the Central Asian market. In November 2000, Aiden visited Africa with national leaders to help Huawei develop the African market. Subsequently, Aiden sent Deng Tao into South Africa and visited 13 countries. Huawei people gradually established a foothold there and were welcomed by the locals. In Kenya, Huawei people are treated as honored guests; in Tanzania, Huawei people plan the entire network...

In January 2001, Aiden visited various countries in the Middle East with state leaders, and Huawei continued to expand its market in the Middle East. Then, following the diplomatic route, Huawei people opened up the South American market. Entered Ecuador in 1999, signed a contract worth US$12 million, and quickly opened up the South American market.

Huawei made a very wise choice by designing its marketing route along diplomatic lines. There are two advantages: first, it can stabilize the direction of overseas development in the long term in the context of national diplomacy; second, while contributing to economic diplomacy, it can give priority to obtaining national support. In addition, keeping up with diplomacy and being backed by the country's strong strength provides political support for the development of enterprises. It is also easy to win favor and recognition in the country where the target market is located. It also ensures the stability of investment and is less affected by political fluctuations, reducing the risk of investment. risk.

Usually, the basic law is the law with the highest legal force in a country or region, and its meaning is actually the same as the constitution. In the past, we have never heard of any company formulating a basic law. Therefore, the emergence of the "Huawei Basic Law" caused an uproar in the industry.

In 1995, Huawei was still working on the sixth floor of Shenyi Building in Nanshan District, Shenzhen. Five famous professors, including Peng Jianfeng and Bao Zheng, were invited by Huawei to teach courses on corporate secondary entrepreneurship and corporate strategic transformation, marketing and human resources management. After listening to the course on secondary entrepreneurship and human resources taught by Professor Peng Jianfeng, Aiden summoned Huawei's senior cadres and believed that the secondary entrepreneurship issues revealed by the professors in the lectures were exactly what Huawei had to deal with in the process of rapid growth and development. The issues that need to be considered are worthy of serious study by everyone. Subsequently, Aiden assigned Zhang Jianguo, then Huawei's vice president of marketing, to contact professors such as Peng Jianfeng and invite the professors to serve as consultants at Huawei and provide management consulting services. At that time, Peng Jianfeng and several professors from Renmin University were consulting for other companies, and they did not pay enough attention to Huawei's invitation. For this reason, Zhang Jianguo called Peng Jianfeng more than 20 times in two days, and then ran to Peng Jianfeng's home in Beijing many times. Peng Jianfeng was moved by Zhang Jianguo's sincerity and persistence, and finally accepted Huawei's invitation.